U.S. Techno-Industrial Base Eroding Due To Foreign Competition
WASHINGTON, DC--With first-quarter Club Rotation Index figures
the lowest in seven years, and imports outselling domestic 12-inches
more than two-to-one, economic observers throughout the U.S. are sounding
the alarm over the nation's rapidly declining techno-industrial base.
"America
faces a grave moment of crisis," said DJ Nathan Brackett, Secretary
of Industrial and Hardcore, in a recent speech before Congress. "Vinyl
imports from both Europe and Japan are threatening our nation's once-great
techno-industrial power base. Our Gross National Beats Per Minute is
at its lowest point since 1991. The message is clear: We must fuck up
the mix, or all is lost."
In its late-'80s/early-'90s
heyday, America's techno-industrial complex seemed unstoppable. Led
by such formidable powers as Nine Inch Nails and Ministry, the U.S.
achieved near-total dominance of the global dance-mix marketplace. Even
in the traditionally insular Eurodisco field, the loud, banging, clamorous
sound of American-made techno strongly influenced such foreign industrial
powers as Front 242 and KMFDM.
Less than
a decade later, however, the glory days of the American techno-industrial
complex seem far away. With over 20,000 former clubgoing elite out of
work in the warehouse district of Chicago, and the Detroit house scene
over $7 billion in debt, bitterness over the nation's eroding techno-industrial
base can be felt throughout its once-thriving industrial centers.
And with
the rise of such overseas dope on wax as drum 'n' bass, ambient and
jungle, the problem, experts say, is not going to go away any time soon.
In fact,
many fear that foreign competition from such heavy-hitting imports as
England's Prodigy and Chemical Brothers, Germany's Atari Teenage Riot
and Japan's DJ Krush--whose rare vinyl imports fetch up to $29.99 domestically,
even for a remix track--will overtake America's floundering techno-industrial
base by the year 2000.
Many, including
NYC illbient's DJ Spooky, contend that fault lies in American industrial's
inability to adapt to the changing realities of modern times.
"We must
retool America's angry, metallic, hard-edged industrial mix to better
reflect the mellowtronic, groovadelic peace memes of the emergent global
cyber-age," he said.
California's
DJ Shadow agreed. "We are being beaten at our own game. Trip-hop was
invented here, but right now, the British are simply doing it better,"
he said. "America has got to seriously remix its priorities."
In the face
of the foreign dance-floor dominance, President Clinton is urging Congress
to pump money into the revitalization of the nation's techno-industrial
infrastructure.
"It is not
enough to say, 'We must drop bass.' It is not enough to say, 'We must
rock the crazy beats,'" President Clinton said Monday in a secret live
appearance at D.C.'s famed underground The 930 Club. "If American techno
is to become the world's leader once again, we must drop much bass;
we must rock mad, phat-ass, crazy beats; and we must do so quick-fast
in a hurry, 24-7, 365. And I am out."
Many conservatives
in Congress, however, oppose such change. "U.S. techno-industrial is
hardcore, and it must stay hardcore," said Sen. Orrin Hatch (R-UT).
"Would Al Jourgensen wear a T-shirt depicting smiley aliens telepathing
'Love' to their baggy-pantsed children? Techno should be about hate,
not love. Techno is about wearing black and screaming, not standing
in one place and swaying peacefully. I say, bring back the days of Skinny
Puppy."
"Techno?
Industrial? I am not familiar with these strange terms," said Rolling
Stone magazine's Jann Wenner, speaking from one of his boats. "I do
understand, however, that something called 'electronica' is the Next
Big Thing. It says so right on the cover of our latest issue."