Echo Image is a new electro-pop act from Norway. While the CD
cover of the band members makes them out to look like an alternative
rock band similar to Weezer, they are definitely pure electro.
This album mixes both upbeat energetic electro-pop songs for the clubfloor,
as well as more relaxed ballads.
The problem with this overall disc is that sometimes the songs sound
serious leaning toward EBM, while at others they sound like sappy cheesy
commercial pop. This band could be the next Icon
Of Coil if they wanted to be. But unfortunately they are trying
to appeal to a larger listening audience. And that is what hurts them
in the end.
The music here is constructed with a variety of textured techno electro
sounds, bass beats, beautiful synth melodies and clean, somewhat high
pitched, male vocals. On occasion nice female vocals join in as well.
I admit that this is a talented band that makes quality music. They
have a lot going for them in terms of skill and style. But now I feel
they need to focus their energy more on their energetic and aggressive
dance sound and less on their happy cheerful pop sound.